Fun stuff : A children camera from Lego

Dear blogger ;

Everybody knows Lego. The Danish toy maker established way back to 1932 from Bilund Denmark. Still a family owned business until now.It has won legions of fans for its simple, snap-together building brick system that allows children to make everything from cars and boats to planes, spaceships and castles.

For this digital era, Leo are step forward and made big collaboration with Digital Blue a Las Vegas based electronics firm.They produce an entirely new range of products for Lego including fully-functional digital cameras, MP3 music players, alarm clocks and walkie-talkies, which all feature Lego's distinctive look.

"Our entrance into the youth electronics space will enable our fans to express themselves through photos, videos and music, while displaying their enthusiasm for one of the world's all-time favourite toys," said Jill Wilfert, Lego Group's vice president of licensing.

"We're extremely proud to team up with Lego, a highly regarded brand among generations of parents and kids throughout the world," said Tim Hall, chief executive of Digital Blue.

In recent years, Lego has sought to modernise its product line with new toys that appeal to today's tech-savvy youngsters. The Technic range, for instance, allows youngsters to build Lego cars, bulldozers and dumper trucks with working 'engines', while the Mindstorms range features state-of-the-art robots that children can build and program themselves.

Report by Claudine Beaumont

A breakthrough that any company should learned. In this digital era, every body must follow the streams. If you fight it, you will be drowned.

Regards ;